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Lazy eyes listen
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Style meets culture in House of Iveshead’s Pretty Gals’ 22 Collection
House of Iveshead has launched its 2022 collection dubbed “Pretty Gals”. Established by Beatrice Omere, the brand has gained recognition for its inclusive range of ready-to-wear Ankara dresses. This newest collection draws inspiration from Nigeria’s enduring beauty and resilience, exclusively crafted from Ankara fabrics.
Rooted in Yoruba culture, each dress in the Pretty Gals’22 collection is named to reflect positive meanings, forging a deep emotional connection with its audience. This cultural homage not only demonstrates reverence but also enriches the collection with a narrative that transcends mere aesthetics, resonating profoundly with cultural pride.
In line with contemporary values, the brand reaffirms its commitment to sustainability through the use of ethically sourced Ankara fabrics. This eco-conscious choice responds to the growing demand for environmentally friendly fashion options. By prioritizing ethical production practices, House of Iveshead positions itself as a champion of responsible fashion, appealing to conscientious consumers and contributing to the global sustainability movement.
The introduction of side slits in select dresses such as Adunni, Oyinkansola, and Ayomide introduces a modern twist to traditional dress designs, enhancing both style and functionality. These subtle yet distinctive features add visual allure, appealing to contemporary tastes.
While the maxi dresses in the Pretty Gals’22 collection exude elegance, there is potential for further design diversification. Introducing variations such as midi dresses, jumpsuits, or separates would cater to diverse fashion preferences and expand the collection’s appeal to a broader demographic. This strategic expansion could attract new customers while maintaining the brand’s signature style and cultural essence.
Ankara fabrics remain central to House of Iveshead’s identity. However, exploring sustainable alternatives could introduce fresh textures and styles, appealing to customers seeking unique tactile experiences or looking for alternatives to traditional Ankara. This evolution not only revitalizes the collection but also underscores the brand’s adaptability and innovation within the fashion landscape.
